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Welcome to Jay's Design Portfolio

I turn complex ideas into clear, human and memorable experiences.

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Multidisciplinary Art Director & Experience Designer

Across digital, editorial, brand, learning and live environments, I connect audience insight with strong visual direction—building experiences that engage people and strengthen the organizations behind them.

  • 20+ years in digital media and visual communication
  • 30+ public programs built through Akṣarā
  • 200% growth in institutional partnerships
  • 80,000+ learners reached by redesig of an online course with my team

Selected Works

Projects spanning brand building, digital storytelling, learning design and participatory experiences—each shaped by a distinct audience need and a clear organizational goal.

Building Akṣarā

Making Business Stories Visual at Bloomberg Businessweek

Reimagining Modern Art & Ideas for MoMA

Brand strategy, creative direction and program design.
 

Built an arts-based cultural-learning platform into a coherent brand and portfolio of 30+ public programs, expanding institutional partnerships by 200%.

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Reimagining Modern Art & Ideas for MoMA

Making Business Stories Visual at Bloomberg Businessweek

Reimagining Modern Art & Ideas for MoMA

Learning experience design and UX strategy.


Helped redesign a global online course through learner research, journey mapping and instructional strategy; two of six team recommendations were adopted for a course serving 80,000+ learners.

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Making Business Stories Visual at Bloomberg Businessweek

Making Business Stories Visual at Bloomberg Businessweek

Editorial art direction and interactive information design.


Transformed complex business, market, and technology stories into timely interactive graphics, visual features and homepage experiences.

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Clarifying the Digital Payment Journey at National Grid

UI/UX evaluation and service experience.


Evaluated a customer payment flow to identify clarity and usability issues across a high-stakes digital service experience.

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Creating a Festival Identity for IAAC

Brand systems and campaign production.


Strengthened the visual identity of annual film and gala events through a consistent, resource-conscious system across five print and promotional formats.

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Extending Art Across Stage and Online Learning

 Visual storytelling, collaboration, and experiential design.


Expanded an independent art practice through stage visuals for Nai-Ni Chen Dance Company and a five-part children’s learning series with Urban Sandbox.

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From Ambiguity To A Clear Creative System

I work where strategy, story and execution meet—shaping the idea, aligning collaborators and carrying the experience across channels.


Creative Direction
Translate business and audience goals into strong concepts, visual systems and a consistent standard across digital, social, editorial, events and campaign materials.


Experience Strategy
Use audience research, UX thinking and learning-design methods to clarify what people need to understand, feel and do.


Narrative & Information Design
Turn layered information into accessible visual stories without flattening its complexity or cultural context.


Cross-functional Leadership
Align educators, artists, editors, institutional partners and production teams around a shared creative vision—and move the work from concept to delivery.

Selected Organizations and Collaborators

MoMA · Bloomberg Businessweek · National Grid · NYPL · NYC Department of Transportation · LMCC / SU-CASA · A.I.R. Gallery · Nai-Ni Chen Dance Company · Childrens Museum of Manhattan · Asia Society · NYC Department of Aging · MJHS Health System

What Collaborators Say

Arik Hesseldahl
Former Business & Tech Journalist, BusinessWeek

Jay is an interactive designer who thinks deeply about projects and executes them with precision. Despite having no prior knowledge of the subject, she built an effective BusinessWeek.com interactive on rural broadband access—on short notice.

Karthick Athmanandan
Former EV & eMobility at Ashok Leyland

Jay worked with me on the UI for one of my software products. She was fun to work with, intelligent, perceptive, diligent, reliable, and most patient with the tantrums I used to throw. I still believe she was the best UI person I have worked with!

Dilip Sadrangani
Former Regional Head Standard Chartered Bank

Jay was a creative and imaginative team member who transformed mundane software delivery into attractive front-end interfaces. Her UI designs were appreciated by business users, and her Flash demos helped with first-line self-training for many users.

Looking for a creative leader who can connect strategy, stor

I’m exploring art direction, brand, experience design and creative-program leadership opportunities

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